In the Church Law & Tax case study, I highlight my role as the brand’s Art Director from 2016-2023, where I led numerous design and development projects. These included a logo redesign, art direction for two bi-monthly newsletters, designing digital downloads, book products, promotional brochures for conferences, and editing a short promo video for YouTube. Additionally, I designed and developed email campaigns and helped launch their e-commerce website, ensuring a seamless online shopping experience. This combination of creative direction and technical development contributed to a cohesive, user-focused brand experience across both print and digital platforms.
Here are examples of some of my best work for Church Law & Tax (CLT).
Website and E-Commerce Store Redesigns
Here are the steps our team took during the redesign process:
- Content Restructuring:
Restructured content for a more logical, user-friendly experience, prioritizing ease of navigation for complex legal topics. - “Find it Fast” Feature:
Introduced a section to help users quickly locate and understand difficult legal content. - Custom Vector Icons:
Designed 8 unique vector icons representing different categories of Church Law & Tax content for enhanced visual navigation. - Digitization of Pastor, Church & Law Guide:
Converted the 1,200-page legal reference book by Richard R. Hammar into a fully searchable, accessible digital format. - E-Commerce Platform Migration:
Moved the store from Yahoo to BigCommerce, making it mobile-responsive and improving accessibility. - Search Engine Optimization:
Enhanced SEO for better product visibility and discoverability in the new store. - Hero Carousel:
Added a large carousel to feature popular products, boosting user engagement. - Graphic Design:
Used design skills to create visually striking product images, making items stand out in the store.
This redesign greatly improved both usability and functionality, leading to increased user engagement, subscription growth, and significant revenue gains for Church Law & Tax. After the redesign, online subscriptions for Church Law & Tax paid content increased substantially, and product sales saw a significant boost.
Book Product Design
As Art Director for Church Law & Tax, I led the design of several book products, working with freelance designers to create cohesive, visually compelling covers. I ensured each design adhered to the brand’s professional and authoritative voice, balancing creativity with consistency. By overseeing the entire process, I helped produce distinctive designs that reinforced Church Law & Tax as a trusted leader in church legal and tax resources. Here’s the display of the books CLT produced during my leadership:
promotional Video
I created a promotional video for Church Law & Tax that highlighted the brand’s valuable resources. By blending visuals, text, and sound, I created a clear and engaging narrative that resonated with the target audience. The final video effectively communicated the expertise and authority of Church Law & Tax in a polished and dynamic way.
Digital Downloads and Promotional Brochures
I designed a range of digital downloads and promotional brochures that aligned with the brand’s professional and authoritative tone. I ensured each piece was visually appealing while maintaining clarity and ease of use for the audience. My designs helped communicate complex legal and tax information in a simple, engaging way, enhancing the user experience and supporting the brand’s outreach at conferences and other events. Each project contributed to building a cohesive and trusted visual presence for Church Law & Tax.