Objective:
Create and set up an accessible online course for church leaders, chuch staff and volunteers by collaborating with editors and videographers, crafting a clear visual identity, integrating the course into Teachable platform, and designing engaging marketing materials to support and promote the launch.
My Role:
Art Direction
Design
Project type:
Multimedia Design
Branding
Company name:
Christianity Today
Completed:
April 2023
When our Church Law & Tax team set out to create a comprehensive online training course on financial stewardship for churches, I had the opportunity to shape the entire visual identity of the product from the ground up.
I developed the course’s logo and branding, setting the tone with a clean, trustworthy aesthetic to reflect the course’s focus on financial integrity and protection. I collaborated with an external video production company to ensure a smooth integration of our training videos—featuring CPA and Church Law & Tax advisor Vonna Laue—into the Teachable platform.
I also created a full set of promotional assets—including a video promotional reel, printed marketing postcard, and website banners, to support the course launch at various church leadership conferences.
As a result there was a noticeable increase in website traffic, subscriptions to premium content, and a boost in digital resource sales related to church financial practices.
This project was a perfect example of how thoughtful design and strategic collaboration can support the Church in practical, meaningful ways.